ABOUT US
Swarnamaya - E Store having complete range of Traditional Maharashtrian Style Imitation Jewelry for festival and wedding season.
Swarnamaya was born from a deep sense of passion and self-realization. Our founder, Amruta Mohit, comes from a humble, middle-class family. As the fifth of six siblings, she grew up with fewer privileges but a strong foundation of values instilled by her mother, a homemaker from Ratnagiri. Amruta’s early years were marked by financial challenges, especially after her father’s retirement when she was just 10. Despite these obstacles, her drive to grow and educate herself never wavered. She balanced her studies with part-time work, eventually building a successful 20-year career as an HR professional with companies like Zycus Infotech, ICICI OneSource, and Tata Teleservices.
However, Amruta's journey took a new turn when she embraced the demanding role of motherhood. She chose to step away from her career to focus on raising her two beautiful daughters, but the desire for financial independence persisted. Eager to find a new path, Amruta ventured into a few business endeavors, some of which led to significant losses. Rather than being discouraged, she saw these hardships as milestones that shaped her resilience.
With the unwavering support of her husband, Amruta decided to enter the world of fashion, seeking something meaningful and personal. It was a conversation with a close friend that sparked the idea of starting a jewelry business. After much thought, she found her calling in a niche market: Maharashtrian traditional jewelry.
Maharashtra is known for its rich cultural heritage, vibrant festivals, and a unique blend of tradition and modernity. Amruta realized that many women, including herself, were unaware of the vast array of Maharashtrian jewelry, with more than 50 traditional types, many of which had been forgotten over time. Inspired by this discovery, she wanted to reconnect women with their cultural roots while making this jewelry accessible to everyone.
Traditional Maharashtrian jewelry, often made from gold and silver, can be quite expensive. Amruta envisioned a solution that would allow women to enjoy these designs without the heavy financial burden. Thus, Swarnamaya was born—a brand that offers the same intricate designs in copper with gold or silver plating, making them more affordable while retaining their timeless elegance.
Driven by her passion for heritage and her own journey of overcoming challenges, Amruta created Swarnamaya to bridge the gap between luxury and affordability. Her mission is to empower women by offering jewelry that is not only beautiful but also deeply connected to their culture, allowing them to celebrate their traditions with pride and confidence.
- To enlighten the timeless charm of Maharashtrian jewelry by emphasizing the heritage cultural and historical significance of it, connecting each piece to stories, traditions, and rituals.
- To promote Maharashtrian jewelry on a global scale and educating people about its unique qualities.
- To empower women to build a sense of self-worth and to be self-independent, by hiring them to help us achieve our goals.
- Giving every possible variety
- High standard of Quality
- On-time delivery
- Eco-Friendly packaging